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Volume : V, Issue : IV, May - 2015 A STUDY ON CUSTOMER PREFERENCE TOWARDS INTERNET BANKING WITH REFERENCE TO COIMBATORE Saranya.W, P. Palanivelu DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : Marketing is the practice of understanding what customers need and then communicating how the company can achieve those needs. While advertising, social networking and product packaging design are all part of marketing, so is the analysis of sales and response data to figure out what customers like and want so that the outgoing messages can be adjusted. This study deals with the customer preference and satisfaction towards internet banking. Keywords : - Internet Banking
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