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Volume : V, Issue : I, February - 2015 AN ANALYSIS OF VIEWER PREFERENCE FOR INDIAN URDU-LANGUAGE TELEVISION CHANNELS AMONG THE INHABITANTS OF KASHMIR VALLEY: A STUDY Zahoor Hussain Bhat, None DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : Being associated with language from birth means an affiliation with the culture of the
place represented by that language. If people will be familiar with an additional or second
language compacted with identical cultural & linguistic elements, then both languages share a
common undisturbed attribute. Similarly the case is with Urdu and Kashmiri language which is
looking a mixed language product. Keeping in mind the influence of Urdu media in Kashmir
valley the study attempts to analyze the viewer preference for Indian Urdu-language electronic
Television Channels among the inhabitants of Kashmir Valley (one of the three regions of
Jammu and Kashmir State) where Urdu is an official language. Keywords : |