Indian Streams Research Journal

Volume : IV, Issue : IV, May - 2014

ASTUDYON THE PERFORMANCE OF TOP INDIAN HOTELS

G. Madan Mohan, Mussarat Ahmed

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Performance of a company can be gauged using many parameters such as Gross Profits, Net profits, Earnings per Share, Profits After T ax, Operating Profits, Return on Capital Employed, Return on Net Worth, etc. However, it is universally accepted that turnover of a firm is the strong parameter highlighting its performance. Positive trend in the growth of sales of a firm indicates better growth prospects for it. Sales of a company signposts its size and growth potentials. A list of Indian hotels which are topping the list based on value of sales has been collected and performance of these hotels during 2004, 2008, 2013 and 2004-13 have been ranked using Data Envelope Analysis.Analysis reveals that performance of the hotels has been fluctuating over the study period, though their performance is highly encouraging during the last year of 2013. Practical Implications: This study proposes to analyse the performance of top Indian hotels during the past ten years 2004-2013. A distinction can be made between the better performing hotels and those performances of which may be enhanced in the future. Managers of these hotels should device strategies for better utilization of their assets to generate effective turnover .

Keywords :

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508. T ofallis, C. (2001) "Combining two approaches to efficiency assessment". Journal of the Operational Research Society 52
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511. Money Control ().
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513. Journal of Contemporary Hospitality Management. V ol.19 No.5, 2007 pp. 378387
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516. http://www .countryclubindia.net
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519. Sherman, H.D., and Zhu, J., Analyzing performance in service organizations, Sloan Management Review, V ol. 54, No. 4
520. Capitaline:http://www .capitaline.com/user/framepage.asp?id=1
521. Capitaline:http://www .capitaline.com/user/framepage.asp?id=1

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