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Volume : IV, Issue : II, March - 2014 TOURISM IN THE MEDITERRANEAN REGION: CHALLENGES & OPPORTUNITIES AHEAD Mahesh Chandra Uniyal, Swati Sharma DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : Since last decade Mediterranean region has recorded the highest growth rates in inbound
world tourism. In the same duration, domestic tourism in this region also increased rapidly, in spite of
security threats, natural calamities, rises in oil prices and economic uncertainties in the Mediterranean
region. Even the 2008 global economic crisis had no serious impact on this growth. It has been confirmed
that the flexibility of tourism and the huge potential in this region. Despite of the economic crises in the
main source market European Union, it resumes gradually democratisation process. Year 2011 was the
magical year for Tourism industry in the Mediterranean region and registered approx 306 million
international tourist arrivals. It was one third of the international tourist flow world wide.
This paper looks at whether this trend will continue in coming years. The paper will also explore
the opportunities for tourism in this region. This paper tries to examine the tourism impacts, especially in
an economic, social and environmental perspective. Secondary source is the prime source for collecting
the relevant information this paper. Keywords : Unable to cast object of type 'System.DBNull' to type 'System.String'.
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