DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : IV, Issue : I, February - 2014

A REVIEW OF VOLUNTARY CORPORATE SOCIAL RESPOSIBILITY PRACTICES BY CORPORATE IN INDIA

Poonam, -

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Every individual who are living in the society has certain obligation towards the society. One has to observe the social norms of behaviour. To succeed in the long-term, managers of corporations must take care of their social responsibility and must fulfil the expectation of the society. Business activities must be conducted according to what the society considers desirable, undesirable activities can't be undertaken for the sake of making profits only. Corporate Social Responsibility (CSR) is the deliberate inclusion of public interest into corporate decision-making, and the honouring of a triple bottom line: people, planet, profit. Many firms believe that this focus provides a clear competitive advantage and stimulates corporate innovation. This paper attempts to provide a overall framework of the concept of CSR in India including the various CSR models and the overview of the current voluntary CSR practices by corporate in India with examples of CSR practices by some of the best corporate firms in India and seeks to analyse how far the CSR practices has become an important part of strategic goals of corporate in India.

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Article :


Cite This Article :

Poonam, -(2014). A REVIEW OF VOLUNTARY CORPORATE SOCIAL RESPOSIBILITY PRACTICES BY CORPORATE IN INDIA. Indian Streams Research Journal, Vol. IV, Issue. I, DOI : 10.9780/22307850, http://isrj.org/UploadedData/4245.pdf

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