DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
Scroll to Top

Volume : III, Issue : XII, January - 2014

GREEN MARKETING: AN EMERGING STRATEGY FOR SUSTAINABLE DEVELOPMENT

Rouf Ahmad Rather, R Rajendran

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Sustainable development is the form of development which aims at sustainable consumption and sustainable economic growth and tries to protect the environment. The field of sustainable development can be conceptually broken into three constituent parts: environmental sustainability, economic sustainability and social-political sustainability. Realizing the importance of people's concern for a healthy environment to live and preferring environmental friendly products and services to consume, marketers these days are trying to capitalize on the same to ensure sustainable growth and using these concepts in designing their strategies. Green marketing is one of such strategies which marketers are using these days as a key strategy for sustainable development. Green marketing is a phenomenon which has developed particularly important in the modern market and has emerged as an important concept in India as in other parts of the developing and developed countries, and is seen as an important strategy for ensuring the sustainable development. In this research article the main emphasis has been made to know the role and importance of green marketing for sustainable development. Data has been collected from multiple sources of evidence like books, journals, websites, and newspapers. These days' concepts of green marketing are taking shape as one of the key business strategies of the companies for gaining the competitive advantage, ensuring sustainable consumption of their products in the markets and enjoying a sustainable development in the future. Marketers must realize now that green marketing is not purely altruistic - it can be a profitable endeavor for sustainable growth.

Keywords :


Article :


Cite This Article :

Rouf Ahmad Rather, R Rajendran(2014). GREEN MARKETING: AN EMERGING STRATEGY FOR SUSTAINABLE DEVELOPMENT. Indian Streams Research Journal, Vol. III, Issue. XII, DOI : 10.9780/22307850, http://isrj.org/UploadedData/4015.pdf

References :

  1. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  2. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  3. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  4. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  5. of Marketing, 37, 61-65
  6. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  7. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  8. market strategy. Journal of Marketing 61: 51–67.
  9. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  10. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  11. Sheffield England: Greenleaf Publishing
  12. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  13. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  14. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  15. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  16. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  17. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  18. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  19. http://www.infoplease.com/ipa/A0933317.html.
  20. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  21. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  22. market strategy. Journal of Marketing 61: 51–67.
  23. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  24. 81.
  25. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  26. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  27. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  28. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  29. 81.
  30. McGraw-Hill.
  31. market strategy. Journal of Marketing 61: 51–67.
  32. of Marketing, 37, 61-65
  33. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  34. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  35. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  36. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  37. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  38. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  39. 81.
  40. market strategy. Journal of Marketing 61: 51–67.
  41. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  42. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  43. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  44. McGraw-Hill.
  45. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  46. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  47. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  48. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  49. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  50. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  51. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  52. http://www.infoplease.com/ipa/A0933317.html.
  53. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  54. of Marketing, 37, 61-65
  55. 81.
  56. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  57. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  58. market strategy. Journal of Marketing 61: 51–67.
  59. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  60. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  61. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  62. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  63. Greenleaf.
  64. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  65. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  66. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  67. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  68. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  69. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  70. McGraw-Hill.
  71. market strategy. Journal of Marketing 61: 51–67.
  72. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  73. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  74. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  75. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  76. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  77. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  78. McGraw-Hill.
  79. Sheffield England: Greenleaf Publishing
  80. McGraw-Hill.
  81. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  82. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  83. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  84. Sheffield England: Greenleaf Publishing
  85. 81.
  86. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  87. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  88. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  89. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  90. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  91. of Marketing, 37, 61-65
  92. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  93. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  94. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  95. McGraw-Hill.
  96. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  97. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  98. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  99. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  100. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  101. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  102. supplement, 12-14.
  103. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  104. 81.
  105. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  106. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  107. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  108. of Marketing, 37, 61-65
  109. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  110. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  111. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  112. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  113. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  114. http://www.infoplease.com/ipa/A0933317.html.
  115. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  116. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  117. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  118. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  119. Greenleaf.
  120. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  121. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  122. Sheffield England: Greenleaf Publishing
  123. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  124. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  125. http://www.infoplease.com/ipa/A0933317.html.
  126. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  127. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  128. 81.
  129. McGraw-Hill.
  130. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  131. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  132. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  133. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  134. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  135. McGraw-Hill.
  136. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  137. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  138. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  139. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  140. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  141. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  142. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  143. Greenleaf.
  144. 81.
  145. McGraw-Hill.
  146. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  147. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  148. McGraw-Hill.
  149. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  150. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  151. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  152. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  153. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  154. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  155. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  156. supplement, 12-14.
  157. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  158. Greenleaf.
  159. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  160. supplement, 12-14.
  161. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  162. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  163. Greenleaf.
  164. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  165. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  166. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  167. Greenleaf.
  168. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  169. Greenleaf.
  170. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  171. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  172. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  173. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  174. market strategy. Journal of Marketing 61: 51–67.
  175. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  176. of Marketing, 37, 61-65
  177. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  178. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  179. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  180. market strategy. Journal of Marketing 61: 51–67.
  181. 81.
  182. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  183. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  184. 81.
  185. http://www.infoplease.com/ipa/A0933317.html.
  186. 81.
  187. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  188. McGraw-Hill.
  189. of Marketing, 37, 61-65
  190. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  191. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  192. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  193. Greenleaf.
  194. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  195. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  196. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  197. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  198. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  199. 81.
  200. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  201. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  202. Sheffield England: Greenleaf Publishing
  203. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  204. 81.
  205. 81.
  206. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  207. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  208. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  209. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  210. 81.
  211. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  212. supplement, 12-14.
  213. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  214. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  215. 81.
  216. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  217. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  218. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  219. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  220. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  221. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  222. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  223. market strategy. Journal of Marketing 61: 51–67.
  224. http://www.infoplease.com/ipa/A0933317.html.
  225. 81.
  226. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  227. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  228. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  229. http://www.infoplease.com/ipa/A0933317.html.
  230. McGraw-Hill.
  231. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  232. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  233. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  234. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  235. McGraw-Hill.
  236. 81.
  237. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  238. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  239. http://www.infoplease.com/ipa/A0933317.html.
  240. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  241. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  242. Sheffield England: Greenleaf Publishing
  243. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  244. Sheffield England: Greenleaf Publishing
  245. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  246. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  247. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  248. 81.
  249. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  250. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  251. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  252. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  253. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  254. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  255. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  256. supplement, 12-14.
  257. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  258. http://www.infoplease.com/ipa/A0933317.html.
  259. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  260. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  261. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  262. of Marketing, 37, 61-65
  263. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  264. market strategy. Journal of Marketing 61: 51–67.
  265. of Marketing, 37, 61-65
  266. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  267. Greenleaf.
  268. of Marketing, 37, 61-65
  269. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  270. Greenleaf.
  271. 81.
  272. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  273. Sheffield England: Greenleaf Publishing
  274. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  275. supplement, 12-14.
  276. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  277. of Marketing, 37, 61-65
  278. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  279. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  280. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  281. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  282. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  283. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  284. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  285. Sheffield England: Greenleaf Publishing
  286. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  287. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  288. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  289. Greenleaf.
  290. 81.
  291. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  292. 81.
  293. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  294. 81.
  295. http://www.infoplease.com/ipa/A0933317.html.
  296. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  297. of Marketing, 37, 61-65
  298. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  299. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  300. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  301. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  302. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  303. Sheffield England: Greenleaf Publishing
  304. of Marketing, 37, 61-65
  305. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  306. McGraw-Hill.
  307. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  308. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  309. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  310. of Marketing, 37, 61-65
  311. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  312. Sheffield England: Greenleaf Publishing
  313. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  314. Greenleaf.
  315. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  316. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  317. supplement, 12-14.
  318. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  319. supplement, 12-14.
  320. http://www.infoplease.com/ipa/A0933317.html.
  321. market strategy. Journal of Marketing 61: 51–67.
  322. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  323. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  324. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  325. Greenleaf.
  326. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  327. market strategy. Journal of Marketing 61: 51–67.
  328. Sheffield England: Greenleaf Publishing
  329. of Marketing, 37, 61-65
  330. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  331. supplement, 12-14.
  332. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  333. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  334. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  335. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  336. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  337. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  338. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  339. http://www.infoplease.com/ipa/A0933317.html.
  340. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  341. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  342. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  343. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  344. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  345. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  346. Sheffield England: Greenleaf Publishing
  347. market strategy. Journal of Marketing 61: 51–67.
  348. http://www.infoplease.com/ipa/A0933317.html.
  349. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  350. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  351. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  352. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  353. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  354. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  355. http://www.infoplease.com/ipa/A0933317.html.
  356. market strategy. Journal of Marketing 61: 51–67.
  357. 81.
  358. 81.
  359. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  360. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  361. Greenleaf.
  362. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  363. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  364. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  365. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  366. 81.
  367. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  368. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  369. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  370. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  371. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  372. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  373. http://www.infoplease.com/ipa/A0933317.html.
  374. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  375. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  376. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  377. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  378. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  379. McGraw-Hill.
  380. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  381. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  382. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  383. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  384. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  385. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  386. Sheffield England: Greenleaf Publishing
  387. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  388. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  389. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  390. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  391. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  392. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  393. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  394. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  395. http://www.infoplease.com/ipa/A0933317.html.
  396. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  397. Greenleaf.
  398. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  399. Sheffield England: Greenleaf Publishing
  400. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  401. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  402. 81.
  403. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  404. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  405. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  406. of Marketing, 37, 61-65
  407. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  408. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  409. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  410. http://www.infoplease.com/ipa/A0933317.html.
  411. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  412. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  413. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  414. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  415. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  416. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  417. of Marketing, 37, 61-65
  418. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  419. 81.
  420. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  421. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  422. Greenleaf.
  423. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  424. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  425. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  426. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  427. 81.
  428. McGraw-Hill.
  429. McGraw-Hill.
  430. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  431. supplement, 12-14.
  432. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  433. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  434. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  435. Sheffield England: Greenleaf Publishing
  436. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  437. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  438. market strategy. Journal of Marketing 61: 51–67.
  439. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  440. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  441. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  442. 81.
  443. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  444. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  445. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  446. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  447. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  448. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  449. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  450. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  451. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  452. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  453. supplement, 12-14.
  454. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  455. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  456. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  457. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  458. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  459. http://www.infoplease.com/ipa/A0933317.html.
  460. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  461. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  462. supplement, 12-14.
  463. of Marketing, 37, 61-65
  464. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  465. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  466. Sheffield England: Greenleaf Publishing
  467. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  468. supplement, 12-14.
  469. http://www.infoplease.com/ipa/A0933317.html.
  470. 81.
  471. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  472. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  473. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  474. McGraw-Hill.
  475. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  476. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  477. supplement, 12-14.
  478. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  479. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  480. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  481. of Marketing, 37, 61-65
  482. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  483. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  484. supplement, 12-14.
  485. market strategy. Journal of Marketing 61: 51–67.
  486. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  487. 81.
  488. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  489. Sheffield England: Greenleaf Publishing
  490. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  491. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  492. Greenleaf.
  493. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  494. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  495. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  496. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  497. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  498. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  499. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  500. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  501. Sheffield England: Greenleaf Publishing
  502. McGraw-Hill.
  503. of Marketing, 37, 61-65
  504. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  505. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  506. http://www.infoplease.com/ipa/A0933317.html.
  507. http://www.infoplease.com/ipa/A0933317.html.
  508. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  509. McGraw-Hill.
  510. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  511. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  512. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  513. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  514. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  515. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  516. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  517. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  518. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  519. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  520. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  521. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  522. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  523. supplement, 12-14.
  524. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  525. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  526. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  527. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  528. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  529. supplement, 12-14.
  530. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  531. of Marketing, 37, 61-65
  532. Sheffield England: Greenleaf Publishing
  533. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  534. 81.
  535. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  536. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  537. Greenleaf.
  538. of Marketing, 37, 61-65
  539. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  540. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  541. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  542. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  543. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  544. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  545. Sheffield England: Greenleaf Publishing
  546. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  547. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  548. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  549. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  550. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  551. McGraw-Hill.
  552. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  553. http://www.infoplease.com/ipa/A0933317.html.
  554. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  555. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  556. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  557. supplement, 12-14.
  558. Infoplease. (2006). Major Earthquakes around the World. Retrieved September 5, 2006, from
  559. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  560. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  561. Greenleaf.
  562. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  563. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  564. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  565. market strategy. Journal of Marketing 61: 51–67.
  566. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  567. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  568. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  569. market strategy. Journal of Marketing 61: 51–67.
  570. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  571. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  572. supplement, 12-14.
  573. Coddington, W. (1993). Environmental Marketing: Positive Strategies for Reaching the Green Consumer. London:
  574. Greenleaf.
  575. http://www.infoplease.com/ipa/A0933317.html.
  576. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  577. Brunner, B. (2006). Tsunami Factfile: Special Report. Retrieved September 9, 2006, from
  578. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  579. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  580. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  581. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  582. supplement, 12-14.
  583. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  584. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  585. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  586. Sheffield England: Greenleaf Publishing
  587. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  588. http://www.infoplease.com/ipa/A0933317.html.
  589. Charter, M., & Polonsky, M. (1999). Greener Marketing: A Global Perspective on Greening Marketing Practice. Sheffield:
  590. Charter, M. (1992). Greener Marketing: A Responsible Approach to Business.
  591. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  592. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  593. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  594. 81.
  595. of Marketing, 37, 61-65
  596. Cox, Sarkis and Wells, “Exploring Organizational recycling market development”, Greener marketing, a global perspective
  597. of Marketing, 37, 61-65
  598. 81.
  599. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  600. Sheffield England: Greenleaf Publishing
  601. Azzone, G., & Bertele, U. (1994). Exploiting Green Strategies for Competitive\Advantage. Long Range Planning, 27(6), 69-
  602. Menon A, Menon A. 1997. Enviropreneurial Marketing Strategy: The Emergence of Corporate Environmentalism as
  603. market strategy. Journal of Marketing 61: 51–67.
  604. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  605. Sheffield England: Greenleaf Publishing
  606. market strategy. Journal of Marketing 61: 51–67.
  607. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  608. Karna, J., Hansen, E., & Juslin, H. (2003). Social Responsibility in Environmental Marketing Planning. European Journal
  609. MacKenzie, D. (2000, 10th of January). You Can Still Shop to Save the World. New Statesmen, 129 (4468), Special
  610. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  611. Sheffield England: Greenleaf Publishing
  612. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  613. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  614. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  615. McGraw-Hill.
  616. 81.
  617. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  618. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.
  619. Beaumont, J.R., Pedersen, L.M., & Whitaker, B.D. (1993). Managing the Environment: Business Opportunity and
  620. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  621. Responsibility. Oxford: Butterworth- Heinemann Ltd.
  622. Sheffield England: Greenleaf Publishing
  623. http://www.livescience.com/forcesofnature/tsunami_special_report.html.
  624. on green marketing practice. Edited by Charter M and Polonsky M, Green leaf Publishing Limited, 1999, 381-395.
  625. supplement, 12-14.
  626. of Marketing, 37, 61-65
  627. Fuller, D.A. (1999). Sustainable Marketing: Managerial-Ecological Issues, Thousand Oaks. CA: Sage Publications.
  628. Meyer, H. (2000). The Greening Corporate of America. Journal of Business Strategy, January-February, 21 (1), 38-43.

Article Post Production

    No data exists for the row/column.
Creative Commons License
Indian Streams Research Journal by Laxmi Book Publication is licensed under a Creative Commons Attribution 4.0 International License.
Based on a work at http://oldisrj.lbp.world/Default.aspx.
Permissions beyond the scope of this license may be available at http://oldisrj.lbp.world/Default.aspx
Copyright © 2014 Indian Streams Research Journal. All rights reserved
Looking for information? Browse our FAQs, tour our sitemap, or contact ISRJ
Read our Privacy Policy Statement and Plagairism Policy. Use of this site signifies your agreement to the Terms of Use