DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : X, Issue : II, March - 2020


Dr. Shinde Supriya B., None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Banking sector is one of the most dynamic and innovative sectors related to economic development in India. Banks aim to increase customer profitability by retaining any customer as the main pillar of the consumer economy, so all indicators of the growth and strength of this sector are fundamental components of expected economic growth modelling.

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Cite This Article :

Dr. Shinde Supriya B., None(2020). A STUDY OF CUSTOMER RELATIONSHIP MANAGEMENT IN BANKING SECTOR. Indian Streams Research Journal, Vol. X, Issue. II, DOI : 10.9780/22307850,

References :

  1. Hisham Sayed Soliman (2011), “Customer Relationship Management and Its Relationship to the Marketing Performance”, Vol.2 Issue-10.
  2. Chary T. Satya Narayana & Ramesh, R. (2012), “Customer Relationship Management in Banking Sector- A Comparative Study”, KKIMRC IJRHRM, 1 (2), 20-29.

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