DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : X, Issue : V, June - 2020

INDIAN PRIVATE LABELS: MODIFYING RETAILING PERSPECTIVE

Namrata Devidas Dhale , None

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

Retail is the biggest private industry on the planet which represents 8 % GDP. In nations like US, UK, Germany, France significant piece of the overall industry is in bigger

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Cite This Article :

Namrata Devidas Dhale , None(2020). INDIAN PRIVATE LABELS: MODIFYING RETAILING PERSPECTIVE. Indian Streams Research Journal, Vol. X, Issue. V, DOI : 10.9780/22307850, http://isrj.org/UploadedData/10267.pdf

References :

  1. Baltas, George (2003). "A combined segmentation and demand model for store brands". European Journal of Marketing. 37 (10): 1499–1513. doi:10.1108/03090560310487211.
  2. Baltas, G. & Argouslidis, P. (2007). Consumer characteristics and demand for store brands. International Journal of Retail and Distribution Management 35 (5): 328-341

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