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Volume : X, Issue : II, March - 2020 MARKETING CHALLENGES IN SMALL TOURISM ENTERPRISES Dr. Tukaram Narayan Shinde , None DOI : 10.9780/22307850, By : Laxmi Book Publication Abstract : This investigation recognizes the particular key components related with fruitful advertising of miniature, little and medium the travel industry undertakings and features the holes in information accessible through the writing. Keywords : Article : Cite This Article : Dr. Tukaram Narayan Shinde , None(2020). MARKETING CHALLENGES IN SMALL TOURISM ENTERPRISES. Indian Streams Research Journal, Vol. X, Issue. II, DOI : 10.9780/22307850, http://isrj.org/UploadedData/10253.pdf References : - Clancy, Kevin J.; Peter C. Kriegafsd (2000). Counter intuitive Marketing. The Free Press. ISBN 0-684-85555-0.
- Kotler, Philip.; Kevin Lane Keller (2006). Marketing Management, 12th ed. Pearson Prentice Hall. ISBN 0-13-145757-8.
- Porter, Michael (1998). Competitive Strategy (revised ed.). The Free Press. ISBN 0-684-84148-7.
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