DOI Prefix : 10.9780 | Journal DOI : 10.9780/22307850
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Volume : X, Issue : XII, January - 2021


Shri Shinde T. N., -

DOI : 10.9780/22307850, By : Laxmi Book Publication

Abstract :

The project investigates the conceptualization of marketing mix in terms of its functionalities, its impact on customers & also performance of particular organization.

Keywords :

Article :

Cite This Article :

Shri Shinde T. N., -(2021). ETHICAL ISSUES IN MARKETING MIX. Indian Streams Research Journal, Vol. X, Issue. XII, DOI : 10.9780/22307850,

References :

  1. Lyon, D. (1999). Postmodernity , Buckingham.
  2. Hoy, D. (2005). Critical Resistance from Poststructuralism to Postcritique.

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