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Volume : II, Issue : III, April - 2012 A STUDY ON CONSUMER PREFERENCE TOWARDS RED LABEL TEA POWDER WITH REFERENCE TO SAMRAT CHOWK , SOLAPUR Shendge DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : The initial objective of this project is to study the Brooke Bond Red Label Tea Powder and
To collect local information about this powder.
To study the competitors to this tea powder in the market.
To know the customer response to this brand.
To know the customers awareness about the Red Label Tea Powder. Keywords : Article : Cite This Article : Shendge, (2012). A STUDY ON CONSUMER PREFERENCE TOWARDS RED LABEL TEA POWDER WITH REFERENCE TO SAMRAT CHOWK , SOLAPUR. Indian Streams Research Journal, Vol. II, Issue. III, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/879.pdf References : - From this survey the researcher comes to know that the Brand Red Label should make use of Discount coupons, promotional strategy with a view to reach large number of customers and to increase the sales in the market.
- The respondents expect more promotion of this tea powder. So there is strong need of advertisement of this tea powder with a view to bit its greater competitor i.e. Taj tea powder and Parivar tea powder.
- Super market is the leading place from where the 43% of respondents like to buy this tea powder. So, the brand should focus first on all Super markets.
- The brand should make available their product in all Super markets.27% people like to buy this tea powder from Departmental stores and 25% customers like to have this tea powder from Retail store.So,the brand should also make available their product in all Super markets and Retail stores.
- Quality is the prime inspiring factor. It has inspired 66% of customers to go for this tea powder. so; there is strong need to provide improved quality of tea than what the brand provides with existing tea powder. and the 20% users were inspired due to Quantity so the Quantity should also be increased.
- Improve in quality and increment in quantity also be expected by customers so the brand should fulfill these expectations in order to retain the Brand Loyalty of customer.
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