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Volume : II, Issue : I, February - 2012 BEAUTY P ARLOURS - PROSPECTIVE CHANNEL P ARTNERS FOR RET AIL PROMOTION OF HERBAL COSMETIC PRODUCTS BY S.M.E. Vijay N. Bidwaikar and Sanjay Kavishwar DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : Due to changes in the lifestyle, impact of education, process of urbanisation, role of masses media have changed the attitude of women and increased awareness about their looks which resulted in emerging trend of visiting beauty parlours to enhance and maintain their beauty. There has been metamorphosis in Indian cosmetic industry due to shift in consumer preference from harmful chemical based cosmetic to safe ,reliable and affordable herbal cosmetics. Indian herbal cosmetic industry is showing rapid growth constituting 1200 Cr market with 15 to 20% growth rate during last few years. MNC and big companies are shifting to herbal cosmetics. Small and Medium enterprises also entered but these SMEs having limited
resources and capital employed. MNCs and Big companies are capable to spend huge amount in marketing activities to promote their product. Due to social and cultural changes, beauty parlours mushrooming even at a small town and cities. Keywords : Article : Cite This Article : Vijay N. Bidwaikar and Sanjay Kavishwar, (2012). BEAUTY P ARLOURS - PROSPECTIVE CHANNEL P ARTNERS FOR RET AIL PROMOTION OF HERBAL COSMETIC PRODUCTS BY S.M.E.. Indian Streams Research Journal, Vol. II, Issue. I, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/713.pdf References : - Philip Kotler and Kevin Lane Keller, Channel Design Decision, Marketing Management, Pearson Edn. Inc.Prentice Hall. (2006).
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