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Volume : I, Issue : XI, December - 2011 A STUDY ON TOURIST'S PREFERENCE OF HOTELS IN TIRUCHIRAPPALLI, TAMIL NADU P.Murali DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : Travel and Tourism have been transformed over the last few decades globally. More and more
distinction choices are emerging. Options that appeals to a wide cross section of people are increasing
networking across sectors are on the rise and inn orations are the order of the day, In the midst of this
transformation. It is time that the industry takes a close look at the challenges facing it. This study aims at
identifying the hotels that are preferred by the tourists, also the reason for the change in choice of hotels by the
tourists and how hotels are changing their services according to the customer (or) tourists. Keywords : Article : Cite This Article : P.Murali, (2011). A STUDY ON TOURIST'S PREFERENCE OF HOTELS IN TIRUCHIRAPPALLI, TAMIL NADU. Indian Streams Research Journal, Vol. I, Issue. XI, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/587.pdf References : - S.M.JHA, - “Tourism Marketing,” Himalaya Publishing House, Delhi.
- S.M.JHA, - “Hotel Marketing,” Himalaya Publishing House, Delhi.
- Praget Mohanty - “Hotel Industry and Tourism in India”, Ashish Publishing House, New Delhi.
- Pery K.Singh - "Fifty Years of Indian Tourism,” Kanishka Publishers, New Delhi.
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