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Volume : II, Issue : XII, January - 2013 FACTORS INFLUENCING BEHAVIOURAL INTENTION TO ADOPT NET BANKING SRINIVASA RAO BEHARA AND M.V.SURYANARAYANA DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : This research paper will investigate factors influencing behavioral intention to
adopt internet banking. The research setting was in Visakhapatnam, Andhra Pradesh,
India. It is based on the decomposed theory of planned behaviour. Using data from 25
respondents from various backgrounds who are active Internet banking users, the
research unveils that Relative advantage of Internet banking was rated the strongest
factor affecting behavioral intention to adopt Internet Banking while Primary and
Secondary Influence was rated the least impacting factor. Both Utilitarian Outcomes
and Availability of Internet were rated as second most impacting factor followed by
Availability, Cost, Ease of Use, Security, Trust and Self Confidence. Keywords : Article : Cite This Article : SRINIVASA RAO BEHARA AND M.V.SURYANARAYANA, (2013). FACTORS INFLUENCING BEHAVIOURAL INTENTION TO ADOPT NET BANKING. Indian Streams Research Journal, Vol. II, Issue. XII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/1855.pdf References : - Ajzen I. (1991). The theory of planned behaviour. Organizational Behaviors and Human Decision Processes, 50,179-211
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