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Volume : II, Issue : VIII, September - 2012 “Impact of Advertisement on School Going Children in Kolhapur City”. Sagar Shivaji Sutar DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : In a today's world, media is very important. Now a day's technology is
increasing very rapidly. The technological changes we can see any type of media. Every
media is providing vast information to end users, through the advertisement. Every
multinational companies taking more investment on the advertisements. This study was
conducted to make a note of impact of advertisement on School Going children in
Kolhapur city. The data that was collected 100 samples size randomly from high-income
class, middle-income class and lower income class. The present study indicates that
which media advertisement influences on School going children of Kolhapur city, where
only selected Schools students are taken for the study. The study, which was conducted in
Kolhapur city, were structured questionnaire used for collection of data. The
advertisement trend is changing because of the higher technology using in the media.
The such type of a media like mobile are very much influenced children, because of
technological effects taking in advertisements. The age group of the children were taken
for this study between the 12 to 16 years. Keywords : Article : Cite This Article : Sagar Shivaji Sutar, (2012). “Impact of Advertisement on School Going Children in Kolhapur City”.. Indian Streams Research Journal, Vol. II, Issue. VIII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/1388.pdf References : - S. A. Chumaroulla, K.C. Sethia, “Foundation of Advertising”, Himalaya Publishing House, Edition-VII-2008.
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