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Volume : II, Issue : VIII, September - 2012 Turning Towards the Green Marketing: A Need of the Hour in Indian Corporate Sector D. L. Jamge DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : Green marketing is a phenomenon which has developed particular important
in the modern marketing era. While company adopting green marketing, at the same time
there are a number of problems that must overcome. One of the main problems is that
firms using green marketing must ensure that their activities are not misleading to
consumers or industry and do not breach any of the regulations or laws dealing with
environmental marketing. Keywords : Article : Cite This Article : D. L. Jamge, (2012). Turning Towards the Green Marketing: A Need of the Hour in Indian Corporate Sector. Indian Streams Research Journal, Vol. II, Issue. VIII, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/1355.pdf References : - Chopra, S.Lakshmi, “Turning Over a New Leaf”, Indian Management, Vol. 64, April 2007.
- Shelton, R.D., “Hitting the green wall: Why Corporate Programs get stalled”, Corporate Environmental Strategy, Vol. 2, No. 2, 1994.
- Kilbour, Wiliam E., “Green Marketing: A Theoretical Perspectives”, Journal of Marketing management. 1998.
- Jacquelyn Ottam, “Green Marketing: Opportunities for Innovation” Sustainable Life Media INC.
- www.wikipedia.com
- www.greenmarketing.net
- www.epa.gld.gov.au
- www.tnpl.com
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