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Volume : II, Issue : VI, July - 2012 “An In-depth study on the Preferences of Value Added Services among the Mobile Users in Ahmedabad City” Sharif Memon and Jasmin. Padiya DOI : 10.9780/22307850, Published By : Laxmi Book Publication Abstract : The rapidly-growing valued-added services segment has been one of the instrumental
factors in India's runaway success in mobile telephony. Value-added services are
increasingly being viewed as an instrument for customer retention and service
differentiation by the telecom operators given the rapidly increasing competition. The
demand for the VAS is higher among younger population. This research paper is an
attempt to analyze the importance, usage & loyalty amongst the mobile users. Keywords : Article : Cite This Article : Sharif Memon and Jasmin. Padiya, (2012). “An In-depth study on the Preferences of Value Added Services among the Mobile Users in Ahmedabad City”. Indian Streams Research Journal, Vol. II, Issue. VI, DOI : 10.9780/22307850, http://oldisrj.lbp.world/UploadedData/1135.pdf References : - Friday, Apr 06, 2007.[ Booming-mobile-vas-industry-fails-to-woo-venture-funds] . Financial express Retrieved from http://www.financialexpress.com on Oct. 29, 2010.
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